How Toyota Created Lexus -The Development of Luxury Cars and the Cross-organizational Development of Brand Marketing-（Korean language）

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Lexus, the first luxury brand launched from Japan. The challenge to the entrance into the luxury car markets where the existing import-car brands are strongly positioned. We discus s the strategic interactions among organizational structure, technology, and marketing so as to achieve the pursuit of perfection, the high-quality sales and service, and the luxury-brand building. 一部閲覧する(ログインして職業を登録すると全文が閲覧できます)全文閲覧はこちら 【書誌情報】ページ数：24ページサイズ：A4言語：日本語商品番号：KBSP-02398書誌コード：5314対象年代：2008/1/1登録日：2012/12/3 Show more