100% Natural Fluoride-Free Toothpaste Bold Botanicals. Clinically-Backed Mineral Power. A breakthrough in natural oral care - blending botanical freshness with clinically proven mineral science. With 5% biomimetic hydroxyapatite to rebuild, strengthen, and naturally whiten enamel. Perfect for those seeking an effective fluoride alternative. Why You’ll Love It Hydroxyapatite (5%) – biomimetic mineral that restores enamel and reduces sensitivity Naturally whitens through remineralisation, not abrasives Fluoride-Free, SLS-Free, Artificial Sweetener-Free Free From: additives, fluoride, SLS, artificial flavouring, and animal testing Bold, refreshing flavour from organic oils – no synthetic “aroma” Glass jar packaging – sustainable and plastic-free for a cleaner planet Vegan Suitable for ages 7+ 10% off multi-packs We include one small wooden spatula with every jar of toothpaste for hygiene reasons. If several people will be using the same jar let us know how many spatulas you would like us to send. You could then mark the handle of each with a different coloured felt tip pen. Best For Those seeking fluoride-free yet effective oral care Sensitivity-prone or cavity-prone teeth Anyone wanting eco-friendly, plastic-free packaging Ingredients INGREDIENTS: *Aloe Barbadensis Leaf Juice, *Glycerin, Bentonite, Calcium Carbonate, Hydroxyapatite, *Mentha Piperita (Peppermint) Oil, Tocopherol (Vitamin E), *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, ^Helianthus Annuus (Sunflower) Seed Oil, [ºLimonene], [ºEugenol], [ºLinalol], [ºBenzyl Benzoate]. *Certified Organic Ingredient, ^Trace Ingredient