Experience fluoride-free oral care powered by biomimetic minerals and botanical ingredients designed to strengthen enamel, freshen breath, and support healthier teeth naturally. What It Is A fluoride-free remineralising toothpaste formulated with 5% biomimetic hydroxyapatite to help strengthen enamel, reduce sensitivity, and naturally whiten teeth without harsh abrasives. Who It’s For Perfect for those looking for an effective fluoride-free toothpaste with science-backed enamel support, fresh breath, and gentle daily cleansing. Key Benefits Helps strengthen and restore enamel Supports reduced tooth sensitivity Naturally whitens through remineralisation rather than abrasives Fluoride-free and SLS-free formula Fresh minty flavour from organic essential oils Glass jar packaging for a lower-waste oral care routine Key Ingredients 5% Biomimetic Hydroxyapatite A mineral naturally found in teeth that helps support enamel restoration and strengthen weakened areas while helping reduce sensitivity. Bentonite & Calcium Carbonate Help gently cleanse teeth and remove buildup without harsh abrasion. Organic Essential Oils Peppermint, lemon, eucalyptus, clove, and cinnamon oils help leave the mouth feeling fresh and clean. How to Use Using a clean spatula, scoop a pea-sized amount onto your toothbrush. Brush thoroughly for 2 minutes, focusing on all tooth surfaces and along the gum line. Use twice daily for best results. Important Tips Avoid brushing immediately after acidic foods or drinks Keep water out of the jar to maintain freshness Replace the lid firmly after use Store away from direct sunlight Why You’ll Love It Clinically backed fluoride alternative No artificial sweeteners or synthetic aroma Naturally refreshing flavour Approximately 3 months’ use per jar with twice-daily brushing Made with organic botanical ingredients Ingredients Aloe Barbadensis Leaf Juice*, Glycerin*, Bentonite, Calcium Carbonate, Hydroxyapatite, Mentha Piperita (Peppermint) Oil*, Tocopherol (Vitamin E), Citrus Limon (Lemon) Peel Oil*, Eucalyptus Globulus Leaf Oil*, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, Helianthus Annuus (Sunflower) Seed Oil^, Limoneneº, Eugenolº, Linaloolº, Benzyl Benzoateº. *Certified Organic Ingredient^Trace Ingredient