This fluoride free toothpaste uses hydroxyapatite to strengthen enamel, gently whitens with baking soda and bamboo silica, and supports a healthy oral microbiome with xylitol and essential oils. Naturally non-toxic, safe for children, and free from harsh chemicals, it's better for your oral and total body health. Free from toxins, fluoride, and harsh chemicals Remineralises and strengthens enamel Gently whitens without causing sensitivity Supports a balanced oral microbiome Backed by 40+ years of clinical dental expertise Naturally freshens breath Safe and effective for the whole family Promotes true oral health — not just a surface-level clean Ingredients Sodium Bicarbonate Hydrated Silica (Bamboo Extract) Hydroxyapatite Essential Oil Blend (Peppermint, Clove Bud, Aniseed) Hydrogen Peroxide Xylitol Gentle Natural Foaming Agent Menthol Sodium Phytate Stevia Sodium Chloride