Instantly Defined, Beautifully Enhanced PrimeLash Mascara is created to give your lashes a more defined and lifted look in just a few strokes. Its smooth formula glides on evenly, helping achieve a fuller-looking lash line without clumping. Lifted & Separated Finish The precision brush coats each lash from root to tip, enhancing lift and separation for a clean, eye-opening effect. The buildable formula allows you to go from a soft daytime look to a more defined evening style. Lightweight, Comfortable Wear Designed for everyday use, PrimeLash offers a lightweight feel while maintaining a polished, defined appearance throughout the day. Key Features Enhances the look of length and lift Buildable, customizable application Precision brush for even coating Smooth, lightweight formula Suitable for daily or occasion wear How to Apply Start at the base of your lashes and sweep the brush upward toward the tips. Apply additional layers as desired for more definition. Remove with your preferred eye makeup remover.