Instantly Defined, Beautifully Enhanced PrimeLash Mascara is designed to give your lashes a more defined, lifted appearance in just a few strokes. The smooth formula glides on evenly, helping create a fuller-looking lash line without clumping. Lifted & Separated Finish The precision brush helps coat each lash from root to tip, enhancing curl and definition for a polished, eye-opening effect. Buildable coverage allows you to customize your look—from natural daytime elegance to bold evening glam. Lightweight, Comfortable Wear Crafted for everyday use, PrimeLash feels lightweight on the lashes while maintaining a sleek, defined appearance throughout the day. Why You'll Love It Creates a defined, lifted lash look Buildable application Precision brush for even coating Smooth, lightweight feel Suitable for daily wear or special occasions How to Apply Starting at the base of your lashes, gently sweep the brush upward toward the tips. Apply additional coats as desired for enhanced definition. Remove with your preferred eye makeup remover.