Soft Serve

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Capturing buildings that look like ice cream is one of Will's career-long obsessions. Encompassing the beautiful simplicity of the nation’s favourite ice cream, this bright white b lock with yellow accents sits against the Algarve's typical blue sky.About Will Bremridge: Will spent years as a celebrity editorial photographer for GQ, Vanity Fair, Esquire and The New York Times Magazine, shooting portraits of Jack Black, Ed Sheeran and Post Malone along the way. Now based in Lisbon, he's traded the studio for the streets, chasing year-round sunshine and an obsession with the bold and the colourful. Show more