📥 DIGITAL PRODUCT — INSTANT DOWNLOAD (PDF). Nothing ships. Delivered to your email immediately after purchase. Stop guessing. Run your ads like a lab: one variable, clear verdicts, compounding winners. Most brands don't have an ads problem — they have a diagnosis problem. They change the creative, the audience, and the budget all at once, results move, and they learn nothing. This pack is the fix: five standard operating procedures, built on real client ad accounts with documented $1–3 leads on brand-new clothing brands. The five SOPs: SOP 01 — Account architecture: the 3-campaign structure we run on client brands (Hype → Capture → Convert) SOP 02 — Creative testing: 3 variants, fixed budgets, 72-hour verdicts SOP 03 — Audience testing: broad vs interest stacks vs lookalikes — and when each wins SOP 04 — The scaling ladder: when to raise, how much, and when to kill SOP 05 — Metric triage: the decision tree that tells you exactly what's broken + The printable test log — one clean verdict a week = 52 things you KNOW about your brand in a year For clothing brands and e-com founders running their own Meta ads at $10–100/day.
