VIRTUE Curl Shampoo | 240ml

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Hydration and definition for every curl This nourishing shampoo gently cleanses while restoring strength, elasticity, and shine to all curl types. Formulated with Virtue’s exclus ive Alpha Keratin 60ku® protein, it repairs damage and rebuilds hair from the inside out, helping curls stay healthy and resilient. Shea butter and coconut-derived cleansers provide moisture without heaviness, leaving curls soft, bouncy, and defined. Perfect for waves, curls, and coils, it balances hydration while reducing frizz and improving manageability. Each wash enhances natural texture and promotes long-lasting curl definition for beautifully clean, strong, and vibrant hair. Show more