VIRTUE Curl Shampoo 240ml

26K London Beauty Ltd. Verified independent store

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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identica l to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, the Curl Shampoo rebuilds damaged hair with each use, while lifting excess oils from your curls - all without drying them - and helping to maintain your beautiful natural curl pattern. Show more