Visual Harmony: Proportion in Graphic Design (SENDPOINTS), Hardcover by SendPoints

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Hardcover Brand New 9781584236191 1584236191 Publication Date: 2016-03-07 Publisher: Sendpoints Hardcover : 240 pages Author: SendPoints ISBN-10: 1584236191 ISBN-13: 9781584236191 Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion.Books >> Subjects >> Arts & Photography >> Decorative Arts & Design Show more