Visual Harmony: Proportion in Graphic Design

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From core principles to application This unique book combines elements of art, design, mathematics, and biology, offering a useful and thought-provoking set of references to anyone who works in visual media. It will be especially useful to graphic designers, because many examples of stationery, product packaging, and signage are included with the core principles of proportion. The book is even bound in an interesting way: the cover is in several sections cut from the golden rectangle. At the very front, there's a miniature book bound to the cover which features examples of natural proportion, like cauliflower's fractal shapes and the gracefully sloping spirals of seashells. Inside, there are diagrams and descriptions of several key principles of proportion. The largest part of the book is comprised of visual examples of their use in many different contemporary fields, especially advertising and design. About Sendpoints: Sendpoints Publishing is China's leading art book publisher and distributor. In addition to developing their own publications, Sendpoints represents Western publishers like TASCHEN, Thames and Hudson, and Yale University Press in the Chinese market. Show more