Loana the Label
Our mission is to create high quality, thoughtfully produced clothing and swimwear.
Browse by category
Collections
Clothing - Women (Dresses, skirts, tops).
ARCHIVE.
SWIM - ALL (Women).
Menswear (Taranto, T-shirts, Hoodies & College).
Clothing - Accessories.
Clothing - Women, Tops.
Clothing - Women, Skirts.
Clothing - Women, Dresses.
SWIM - Bikini Tops.
SWIM - Bikini Bottoms.
SWIM - Swimsuits.
Accessories - Jewellery.
Accessories - Bags.
SALE.
Collection - "Secret Lover", Valentines 2024.
Gift Cards (Christmas 2025).
Accessories - Scrunchies.
Collection - "Blossom Sangria", Mini Drop 2024.
Collection - "Summer Romance" SS24.
Collection - "Fall Blues", Fall 2024.
SWIM - Bikini Sets.
Clothing - Unisex, T-shirts / Hoodies / College.
Collection - "Casablanca", Spring 2025.
Collection - "Scandi Co.", SS25
Collection - "Tenerife", SS20.
Collection - "Vernazza", SS22.
BESTSELLERS.
Taranto - bathing shorts
Alba Prosecco
Alassio - Black & White
Retro Dreaming
College & Hoodies
Featured products
Popular right now
Fañabé Swimsuit Strawberry Daiquiri
SEK 99.00
Laguna Top Strawberry Daiquiri
SEK 99.00
Esperanza Bottoms Wild Rose Sangria
SEK 99.00
Laguna Bottoms Strawberry Daiquiri
SEK 49.00
Laguna Bottoms Prosecco
SEK 99.00
Esperanza Bottoms Strawberry Daiquiri
SEK 99.00
Esperanza Bottoms Prosecco
SEK 99.00
Esperanza Top Prosecco
SEK 99.00
Laguna Top Prosecco
SEK 99.00
Fañabé Swimsuit Prosecco
SEK 99.00
Beach bag Black
SEK 399.00
Beach bag White
SEK 399.00
Tropea Top
SEK 99.00
Tropea Bottoms
SEK 99.00
Maratea Top
SEK 99.00
Maratea Bottoms
SEK 99.00
Tote bag
SEK 89.00
Small Beach Bag White
SEK 299.00
Small Beach Bag Black
SEK 299.00
HER Bracelet
SEK 299.00
HIS Bracelet
SEK 299.00
HER&HIS Bundle
SEK 559.00
Zoagli Beach Cover-up
SEK 249.00
Irsina Beach Cover-up
SEK 249.00