Lure Me
Lure Me is a New Zealand fishing store specialising in premium surfcasting and saltwater tackle. We stock proven gear designed for NZ conditions, including rigs, reels, baiting systems, and innovative fishing accessories. Built by fishos, for fishos — with fast NZ shipping and gear that performs when it matters.
Lure Me
All products
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Featured Products
Tools & Accessories
Attractors
EChip Kits
Freshwater
Saltwater
All Surfcasting Tackle
Game Fishing
Fishing Braid, Lines & Leaders
Hook-Eze Knot Tying Tool
Apparel
Akios Fishing Tackle
Inova Fishing Tackle
Richter Lures - World Class Game Fishing Tackle
Pro-Troll Lures NZ – Trout & Salmon Trolling Gear
Eze-Lap Diamond Sharpeners
Sharpeners
Game Fishing Lures
Sunset Amnesia
Casting Lures
Trolling Lures
Salt Away NZ – Salt Remover & Corrosion Control
Boat Care Products
Mothers Marine Care Products
Salt Attack Salt Removal Products
Teasers
Akios Surf Rods
Fishing Rod and Reel Combo Sets
Snapper Tackle NZ – Fishing Gear Built for Kiwi Anglers
Anyfish Anywhere Fishing Rods
Catch Fishing Tackle
Value Packs
Tackle Boxes and Bags
Catch Black Label Livies Softbaits
Fishing Rods
Micro Jigs NZ – Slow Pitch & Tungsten Micro Jigging Lures
Jig Heads, Softbaits and combos
Freshwater Casting Lures
Freshwater Trolling Lures
Stickbait Lures
Pliers, Lip Grippers , Gaffs & Nets
Fishing Rods & Reels
Poppers, Stickbaits & Topwater Lures
Best Selling Products
New Fishing Tackle & Latest Arrivals
Boat Cleaning Products
Kabura Jigs NZ – Best Slider Jigs for Snapper
Fishing Deals & Specials NZ
Trident Tackle Development NZ
Flasher Rigs & Sabiki Rigs for Snapper, Baitfish & Livebait

Akios Nitron SVR 440 Surfcasting Rod 14ft 6in 2 Piece (4-8oz
NZD 1449.99

Akios AirPower 420 GTR Surfcasting Rod – 14ft 2-Piece All-Ro
NZD 1199.99

Akios AirPower 435 SRS Surfcasting Rod – 14.5ft Long Casting
NZD 999.99

Akios AirTorque 435 Continental Surfcasting Rod – 14.5ft Pow
NZD 979.99

Akios AirSpeed 435 Surfcasting Rod – 14.5ft Lightweight Dist
NZD 899.99

Akios Endurance Pro RS2 Twin Tip Surfcasting Rod – 14ft Vers
NZD 729.99

Akios Kyori ST405 TT Twin Tip 13.5ft 2-Piece Surf Rod
NZD 609.99

Akios Kyori ST435 TT SRS Twin Tip Surf Rod – 14.5ft Long Cas
NZD 609.99

Akios Kyori ST420 TT Twin Tip Surf Rod – 14ft Long Casting 3
NZD 609.99

AKIOS Hellrazor EVO 450TT Surf Rod
NZD 599.99

Akios Hellrazor EVO 420TT Surfcasting Rod
NZD 599.99

Akios Fury FX 450M TT Twin Tip Surfcasting Rod – 15ft Long D
NZD 499.99

Akios Fury FX 435M SRS TT Twin Tip Surfcasting Rod – Ultimat
NZD 499.99

Akios Fury FX 420M TT Twin Tip Surfcasting Rod – 14ft Value
NZD 499.99

Akios Airlyte Light 2 Piece Surfcasting Rod 11.5ft (50–140g)
NZD 499.99

Akios Krave KX420 14ft / 4.20m 3 Piece Surf Rod
NZD 369.99

Akios Krave KX390 13ft / 3.90m 2-Piece Surf Rod
NZD 369.99