Lure Me
Lure Me is a New Zealand fishing store specialising in premium surfcasting and saltwater tackle. We stock proven gear designed for NZ conditions, including rigs, reels, baiting systems, and innovative fishing accessories. Built by fishos, for fishos — with fast NZ shipping and gear that performs when it matters.
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Surfcasting Tackle
Game Fishing
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Hook-Eze Knot Tying Tool
Apparel
Akios Fishing Tackle
Inova Fishing Tackle
Richter Lures - World Class Game Fishing Tackle
Pro-Troll Lures NZ – Trout & Salmon Trolling Gear
Eze-Lap Diamond Sharpeners
Sharpeners
Game Fishing Lures
Sunset Amnesia
Casting Lures
Trolling Lures
Salt Away NZ – Marine Salt Remover & Corrosion Control
Akios Shuttle Range
Akios S-Line Series
Akios TOURNO Series
AKios AIRLOOP
Akios FIRELOOP
Akios ORION Lever Drag Reels
Boat Care Products
Mothers Marine Care Products
Salt Attack Salt Removal Products
Teasers
Akios Surf Rods
Fishing Rod and Reel Combo Sets
Snapper Tackle NZ – Fishing Gear Built for Kiwi Anglers
Anyfish Anywhere Fishing Rods
Catch Fishing Tackle
Value Packs
Tackle Boxes and Bags
Catch Black Label Livies Softbaits
Fishing Rods
Micro Jigs NZ – Slow Pitch & Tungsten Micro Jigging Lures
Jig Heads, Softbaits and combos
Freshwater Casting Lures
Freshwater Trolling Lures
Stickbait Lures
Pliers, Lip Grippers , Gaffs & Nets
Fishing Rods & Reels
Poppers, Stickbaits & Topwater Lures
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Featured products
Popular right now
Hook Eze Fishing Knot Tying Tool Twin Pack in Pink
NZD 16.99
Hook Eze Fishing Knot Tying Tool Twin Pack in in Blue
NZD 16.99
Hook Eze Fishing Knot Tying Tool Twin Pack in Yellow
NZD 16.99
Hook-Eze Knot Tying Tool Twin Pack Triple Twin Packs Deal
NZD 39.99
EChip Kit - Single Pack
NZD 12.99
EChip Fish Attractor Kit – 3 Pack
NZD 29.99
Black Box Transom Kit
NZD 29.95
ProChip 4 Trout Trolling Flasher - Plaid on Clear
NZD 19.99
ProChip 4 Trout Trolling Flasher - Chrome Green
NZD 19.99
ProChip 4 Trout Trolling Flasher - Chrome Red
NZD 19.99
ProChip 4 Trout Trolling Flasher - Orange Crush
NZD 19.99
ProChip 4 Trout Trolling Flasher - Hot Pink Glow
NZD 19.99
ProChip 4 Trout Trolling Flasher - Red Sparkle
NZD 19.99
ProChip 4 Trout Trolling Flasher - Glow Chartreuse
NZD 19.99
ProChip 4 Trout Trolling Flasher - Glow Green
NZD 19.99
ProChip 4 Trout Trolling Flasher - Glow White
NZD 19.99
Large Hook Eze Fishing Knot Tying Tool Twin Pack in Green
NZD 19.99
Large Hook Eze Fishing Knot Tying Tool Twin Pack in Red
NZD 19.99
Large Hook Eze Fishing Knot Tying Tool Twin Pack in Blue
NZD 19.99
Large Hook Eze Fishing Knot Tool Triple Twin Pack Deal
NZD 49.99
Sunset Amnesia Memory Free Monofilament Trace | 8lb / 3.6kg
NZD 10.99
Sunset Amnesia Memory Free Monofilament Trace | 6lb / 2.7kg
NZD 10.99
INOVA Bait Binder Elastic Spool Refill (100m)
NZD 4.99
INOVA Bait Binder - Bait Elastic Dispenser
NZD 32.99